1. History Of Cadbury Wikipedia
2. Cadbury Products In Us
3. Cadbury Wikipedia

View Cadbury - Wikipedia, the free encyclopedia.pdf from ECONOMICS 12 at International School of Business Management. Cadbury World's wiki: Cadbury World is a visitor attraction, featuring a self-guided exhibition tour, created and run by the Cadbury chocolate company. [2] Two locations exist: Birmingham, United Kingdom; [3] and Dunedin, New Zealand. Pages in category 'Cadbury brands'. The following 68 pages are in this category, out of 68 total. This list may not reflect recent changes (learn more).

Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinationalconfectionery company wholly owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mars.^[2] Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.^[3]

Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury, alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries.^[4]

Cadbury was granted its first Royal Warrant from Queen Victoria in 1854. It has been a holder of a Royal Warrant from Elizabeth II since 1955.^[5] Cadbury merged with J. S. Fry & Sons in 1919, and Schweppes in 1969, known as Cadbury Schweppes until 2008, when the American beverage business was split as Dr Pepper Snapple Group; the rights ownership of the Schweppes brand had already differed between various countries since 2006. Cadbury was a constant constituent of the FTSE 100 on the London Stock Exchange from the index's 1984 inception until the company was bought by Kraft Foods in 2010.^[6][7]

• 1History
  • 1.3Schweppes merger (1969)
• 2Operations
  • 2.2Production sites
• 3Markets
• 8Controversies

History[edit]

1800–1900: Early history[edit]

In 1824, John Cadbury, a Quaker, began selling tea, coffee and drinking chocolate in Bull Street in Birmingham, England.^[8] From 1831 he moved into the production of a variety of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the wealthy because of the high cost of production.^[9] In 1847, John Cadbury became a partner with his brother Benjamin and the company became known as 'Cadbury Brothers'.^[9] In 1847, Cadbury's competitor Fry's of Bristol produced the first chocolate bar (which would be mass-produced as Fry's Chocolate Cream in 1866).^[10] Cadbury introduced his brand of the chocolate bar in 1849, and that same year, Cadbury and Fry's chocolate bars were displayed publicly at a trade fair in Bingley Hall, Birmingham.^[11] The Cadbury brothers opened an office in London, and in 1854 they received the Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria.^[5] The company went into decline in the late 1850s.^[9]

John Cadbury's sons Richard and George took over the business in 1861.^[8] At the time of the takeover, the business was in rapid decline: the number of employees had reduced from 20 to 11, and the company was losing money.^[8] By 1866, Cadbury was profitable again.^[8] The brothers had turned around the business by moving the focus from tea and coffee to chocolate, and by increasing the quality of their products.^[8]

The firm's first major breakthrough occurred in 1866 when Richard and George introduced an improved cocoa into Britain.^[9] A new cocoa press developed in the Netherlands removed some of the unpalatable cocoa butter from the cocoa bean.^[9] The firm began exporting its products in the 1850s.^[9][12] In 1861, the company created Fancy Boxes — a decorated box of chocolates — and in 1868 they were sold in boxes in the shape of a heart for Valentine's Day.^[10] Boxes of filled chocolates quickly became associated with the holiday.^[10]

Manufacturing their first Easter egg in 1875, Cadbury created the modern chocolate Easter egg after developing a pure cocoa butter that could be moulded into smooth shapes.^[13] By 1893, Cadbury had 19 different varieties of chocolate Easter egg on sale.^[13]

In 1878, the brothers decided to build new premises in countryside four miles from Birmingham.^[8] The move to the countryside was unprecedented in business.^[8] Better transport access for milk that was inward shipped by canal, and cocoa that was brought in by rail from London, Southampton and Liverpool docks was taken into consideration. With the development of the Birmingham West Suburban Railway along the path of the Worcester and Birmingham Canal, they acquired the Bournbrook estate, comprising 14.5 acres (5.9 ha) of countryside 5 miles (8.0 km) south of the outskirts of Birmingham. Located next to the Stirchley Street railway station, which itself was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year.

In 1893, George Cadbury bought 120 acres (49 ha) of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 314 cottages and houses set on 330 acres (130 ha) of land. As the Cadbury family were Quakers there were no pubs in the estate.^[8]

In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars.^[14] In 1899 Cadbury became a private limited company.^[14]

1900–1969[edit]

In 1905, Cadbury launched its Dairy Milk bar, a production of exceptional quality with a higher proportion of milk than previous chocolate bars.^[9] Developed by George Cadbury Jr, it was the first time a British company had been able to mass-produce milk chocolate.^[14] From the beginning, it had the distinctive purple wrapper.^[14] It was a great sales success, and became the company's best selling product by 1914.^[9] The stronger Bournville Cocoa line was introduced in 1906.^[9] Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion.^[9] In 1910, Cadbury sales overtook those of Fry for the first time.^[14]

Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the remainder of the First World War. More than 2,000 of Cadbury's male employees joined the British Armed Forces, and to support the British war effort, Cadbury provided chocolate, books and clothing to the troops.^[15]George Cadbury handed over two company-owned buildings for use as hospitals – 'The Beeches' and 'Fircroft', and the management of both hospitals earned the War Office's highest award.^[15] Factory girls, dubbed 'The Cadbury Angels', volunteered to do the laundry of injured soldiers recovering in the hospitals.^[15] After the war, the Bournville factory was redeveloped and mass production began in earnest. In 1918, Cadbury opened their first overseas factory in Hobart, Tasmania.

In 1919, Cadbury merged with J. S. Fry & Sons, another leading British chocolate manufacturer, resulting in the integration of well-known brands such as Fry's Chocolate Cream and Fry's Turkish Delight.^[9] In 1921, the many small Fry's factories around Bristol were closed down, and production was consolidated at a new Somerdale Factory, outside Bristol.^[14]

Cadbury expanded its product range with Flake (1920), Creme eggs (1923), Fruit and Nut (1928), and Crunchie (1929, originally under the Fry's label). By 1930, Cadbury was the 24th-largest British manufacturing company as measured by estimated market value of capital.^[9] Cadbury took direct control of the under-performing Fry in 1935.^[14] Dairy Milk Whole Nut arrived in 1933, and tins of Roses were introduced in 1938.^[16] Roses has become a very popular Christmas (and Mother’s Day) gift.^[17]

Chocolate ceased to be a luxury product and became affordable to the working classes for the first time.^[14] By the mid-1930s, Cadbury estimated that 90 percent of the British population could afford to buy chocolate.^[18] By 1936, Dairy Milk accounted for 60 percent of the UK milk chocolate market.^[14]

During World War II, parts of the Bournville factory were turned over to war work, producing milling machines and seats for fighter aircraft. Workers ploughed football fields to plant crops. As chocolate was regarded as an essential food, it was placed under government supervision for the entire war. The wartime rationing of chocolate ended in 1950, and normal production resumed. Cadbury subsequently invested in new factories and had an increasing demand for their products.^[19] In 1952 the Moreton factory was built.^[20]

Cadbury has been a holder of a Royal Warrant from Queen Elizabeth II since 1955.^[5] In 1967, Cadbury acquired an Australian confectioner, MacRobertson's, beating a rival bid from Mars.^[21] As a result of the takeover, Cadbury built a 60 percent market share in the Australian market.^[21]

Schweppes merger (1969)[edit]

Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969.^[22] Head of Schweppes, Lord Watkinson, became chairman, and Adrian Cadbury became deputy chairman and managing director.^[22] The benefits of the merger were to prove elusive.^[23]

The merger put an end to Cadbury's close links to its Quaker founding family and its perceived social ethos by instilling a capitalist venturer philosophy in management.^[24]

In 1978, the company acquired Peter Paul, the third largest chocolate manufacturer in the United States for $58 million, which gave it a 10 percent share of the world's largest confectionery market.^[25] The highly successful Wispa chocolate bar was launched in the North East of England in 1981, and nationwide in 1984.^[26] In 1982, trading profits were greater outside of Britain than in the UK for the first time.^[23]

In 1986, Cadbury Schweppes sold its Beverages and Foods division to a management buyout known as Premier Brands for £97 million.^[27] This saw the company divest itself of such brands as Typhoo Tea, Kenco, Smash and Hartley Chivers jam.^[27] The deal also saw Premier take the licence for production of Cadbury brand biscuits and drinking chocolate.^[27]

Meanwhile, Schweppes switched its alliance in the UK from Pepsi to Coca-Cola, taking a 51 percent stake in the joint venture Coca-Cola Schweppes.^[27] The acquisition of Canada Dry doubled its worldwide drinks market share, and it took a 30 percent stake in Dr Pepper.^[27] As a result of these acquisitions, Cadbury Schweppes became the third largest soft drinks manufacturer in the world.^[27] In August 1988, the company sold its U.S. confectionery operations to Hershey's for $284.5 million cash plus the assumption of $30 million in debt.^[28]

Snapple, Mistic and Stewart's (formerly Cable Car Beverage) were sold by Triarc to Cadbury Schweppes in 2000 for $1.45 billion.^[29] In October of that same year, Cadbury Schweppes purchased Royal Crown from Triarc.^[30] In 2003, Cadbury Schweppes acquired Adams, the US chewing gum operations of Pfizer Inc., for $4.2 billion, making Cadbury the world’s biggest confectionary company.^[31]

Schweppes demerger[edit]

In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business.^[32] The demerger took effect on 2 May 2008, with the drinks business becoming Dr Pepper Snapple Group and Cadbury Schweppes plc becoming Cadbury plc.^[33] In December 2008 it was announced that Cadbury was to sell its Australian beverage unit to Asahi Breweries.^[34]

2007–2010[edit]

In October 2007, Cadbury announced the closure of the Somerdale Factory, in Keynsham, Somerset, formerly part of Fry's. Between 500 and 700 jobs were affected by this change. Production transferred to other plants in England and Poland.^[35]

In 2008, Monkhill Confectionery, the Own Label trading division of Cadbury Trebor Bassett was sold to Tangerine Confectionery for £58 million cash. This sale included factories at Pontefract, Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800 employees.^[36]

In mid-2009, Cadbury replaced some of the cocoa butter in their non-UK chocolate products with palm oil. Despite stating this was a response to consumer demand to improve taste and texture, there was no 'new improved recipe' claim placed on New Zealand labels. Consumer backlash was significant from environmentalists and chocolate lovers in both Australia and New Zealand, with consumers objecting to both the taste from the cheaper formulation, and the use of palm oil given its role in the destruction of rainforests. By August 2009, the company announced that it was reverting to the use of cocoa butter in New Zealand and Australia, although palm oil is still listed as an ingredient in Cadbury's flavoured sugar syrup based fillings (where it referred to as 'vegetable oil').^[37] In addition, Cadbury stated they would source cocoa beans through Fair Trade channels.^[38] In January 2010 prospective buyer Kraft pledged to honour Cadbury's commitment.^[39]

Acquisition by Kraft Foods[edit]

On 7 September 2009, Kraft Foods made a £10.2 billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company.^[40] Kraft launched a formal, hostile bid for Cadbury valuing the firm at £9.8 billion on 9 November 2009.^[41] The UK Business SecretaryPeter Mandelson warned Kraft not to try to 'make a quick buck' from the acquisition of Cadbury.^[42]

On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a 'global confectionery leader', had to borrow £7 billion (US$11.5bn) in order to finance the takeover.^[43]

The Hershey Company, based in Pennsylvania, manufactures and distributes Cadbury-branded chocolate (but not its other confectionery) in the United States and has been reported to share Cadbury's 'ethos'.^[44] Hershey had expressed an interest in buying Cadbury because it would broaden its access to faster-growing international markets.^[45] But on 22 January 2010, Hershey announced that it would not counter Kraft's final offer.^[46][47][48]

The acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organisations including trade union Unite,^[49] who fought against the acquisition of the company which, according to Prime Minister Gordon Brown, was very important to the British economy.^[50] Unite estimated that a takeover by Kraft could put 30,000 jobs 'at risk',^[44][51][52] and UK shareholders protested over the mergers and acquisitions advisory fees charged by banks. Cadbury's M&A advisers were UBS, Goldman Sachs and Morgan Stanley.^[53][54][55] Controversially, RBS, a bank 84% owned by the United Kingdom Government, funded the Kraft takeover.^[56][57]

On 2 February 2010, Kraft secured over 71% of Cadbury's shares thus finalising the deal.^[58] Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury from the stock market and fully integrate it as part of Kraft. This was achieved on 5 February, and the company announced that Cadbury shares would be de-listed on 8 March.^[59] On 3 February, the Chairman Roger Carr, chief executive Todd Stitzer and chief financial officer Andrew Bonfield^[60] all announced their resignations. Stitzer had worked at the company for 27 years.^[61] On 9 February, Kraft announced that they were planning to close the Somerdale Factory, Keynsham, with the loss of 400 jobs.^[62] The management explained that existing plans to move production to Poland were too advanced to be realistically reversed, though assurances had been given regarding sustaining the plant. Staff at Keynsham criticised this move, suggesting that they felt betrayed and as if they have been 'sacked twice'.^[63] On 22 April 2010, Phil Rumbol, the man behind the famous Cadbury Gorilla advertisement, announced his plans to leave the Cadbury company in July following Kraft's takeover.^[64]

The European Commission decided that Kraft would have to divest Cadbury's confectionery businesses in Poland (Wedel) and Romania (Kandia). In June 2010, the Polish division, Cadbury-Wedel, was sold to Lotte of Korea. As part of the deal Kraft will keep the Cadbury, Hall's and other brands along with two plants in Skarbimierz. Lotte will take over the plant in Warsaw along with the E Wedel brand.^[65] Kandia was sold back to the Meinl family, which had owned the brand from 2003 to 2007.^[66]

On 4 August 2011, Kraft Foods announced they would be splitting into two companies beginning on 1 October 2012. The confectionery business of Kraft became Mondelez International, of which Cadbury is a subsidiary.^[67][68]

In response to diminishing margins in early 2014, Mondelez hired Accenture to implement a US$3 billion cost-cutting program of the company's assets including Cadbury and Oreo. Beginning in 2015, Mondelez began closing Cadbury factories in several developed countries including Ireland, Canada, the United States, and New Zealand and shifting production to 'advantaged' country locations like China, India, Brazil, and Mexico. The closure of Cadbury factories in centers such as Dublin, Montreal, Chicago, Philadelphia, and Dunedin in New Zealand generated outcries from the local populations. The plan received approval from several market shareholders including the Australian and New Zealand banks Westpac and ASB Bank.^[69][70][71]

Operations[edit]

Head office[edit]

Cadbury has its head office at Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, England.^[72]The company occupies 84,000 square feet (7,800 m²) of leased space inside Building 3 of the business park,^[73] which it shares with Mondelez's UK division.^[74] After acquiring Cadbury, Kraft confirmed that the company would remain at Cadbury House.^[75]

Cadbury relocated to Uxbridge from its previous head office at 25 Berkeley Square in Mayfair, City of Westminster in 2007 as a cost-saving measure.^[76][77] In 1992, the company leased the space for £55 per 1 square foot (0.093 m²);^[73] by 2002 this had reached £68.75 per square foot.^[76]

Production sites[edit]

Bournville[edit]

Bournville employs almost 1,000 people.^[78] In 2014, Mondelez announced a £75 million investment in the site.^[78]

Bournville is home to Mondelez's Global Centre of Excellence for Chocolate research and development, so every new chocolate product created by the company anywhere in the world starts life at the Birmingham plant.^[78]

Markets[edit]

United Kingdom[edit]

The confectionery business in the UK is called Cadbury (formerly Cadbury Trebor Bassett) and, as of August 2004, had eight factories and 3,000 staff in the UK. Mondelez also sells biscuits bearing the Cadbury brand, such as Cadbury Fingers. Cadbury also owns Trebor Bassett, Fry's and Maynards.

Ice cream based on Cadbury products, like 99 Flake, is made under licence by Frederick's Dairies. Cadbury cakes and chocolate spread are manufactured under licence by Premier Foods, but the cakes were originally part of Cadbury Foods Ltd with factories at Blackpole in Worcester and Moreton on the Wirral, with distribution depots throughout the UK.

Other Kraft subsidiaries in the UK include Cadbury Two LLP, Cadbury UK Holdings Limited, Cadbury US Holdings Limited, Cadbury Four LLP, Cadbury Holdings Limited, and Cadbury One LLP.

Ireland[edit]

Cadbury Ireland Limited is based in Coolock in Dublin, where the headquarters of Cadbury Ireland are located, and Tallaght. The third is in Rathmore, County Kerry. Products made by Cadbury in Ireland include Cadbury Dairy Milk Range, Cadbury Twirl, Cadbury Cadbury Snacks Range Flake and Boost (formerly Moro). Cadbury used to produce the Time Out bar in Ireland for the European market however this production was moved to Poland.^[79]

United States[edit]

Cadbury Adams produces candy, gum, breath mints and cough drops. It is headquartered in Parsippany, New Jersey. The company was formed after the then Cadbury Schweppes purchased the Adams brand from Pfizer in December 2002 for US$4.2 billion.

American Chicle was purchased by Warner-Lambert in 1962; Warner-Lambert renamed the unit Adams in 1997 and merged with Pfizer in 2000.

In 1978, Cadbury merged with Peter Paul, makers of Mounds and Almond Joy.^[80] In 1988, The Hershey Company acquired the U.S. rights to their chocolate business. Accordingly, although the Cadbury group's chocolate products have been sold in the U.S. since 1988, the products are manufactured by Hershey, causing complaints by consumers, who claim they are inferior to the originals.^[81] Before the May 2008 demerger, the North American business also contained beverage unit Cadbury Schweppes Americas Beverages. In 1982, Cadbury Schweppes purchased the Duffy-Mott Company.^[82]

Cadbury Adams' products include:

• Maynards
  • Wine Gums (original and Sour)
  • Juicy Squirts (Sours, Citrus, and Berry)
  • Original Gummies
  • Fuzzy Peach
  • Sour Chillers
  • Mini Fruit Gums
  • Sour Cherry Blasters
  • Fruit Mania
  • Bassett's Liquorice Allsorts
• Gum
  • Black Jack chewing gum
  • Bubbaloo bubble gum
  • Bubblicious bubble gum
  • Sour Cherry Gum (Limited)
  • Sour Apple Gum (Limited)
• Other
  • Certs breath mints
• Discontinued products
  • Beemans chewing gum
  • Cinn*a*Burst gum
  • Clove gum
  • Fruit*a*Burst gum
  • Mint*a*Burst gum
  • Sparkies

Australia[edit]

Cadbury's products were first imported into Australia as early as 1853 when 3 cases of Cadbury's cocoa and chocolate were advertised for sale in Adelaide.^[83] Cadbury's first overseas order in 1881 was made for the Australian market. In 1919, as part of its plans to expand internationally, the company decided to build a factory in Australia. In 1920 Claremont, Tasmania was chosen for the location because of its close proximity to the city of Hobart, good source of inexpensive hydro-electricity and plentiful supply of high-quality fresh milk. The first products from the factory were sold in 1922.^[84] The Claremont factory was modelled on Bournville, with its own village and sporting facilities.^[85][86] Cadbury operates three Australian factories; two in Melbourne, Victoria (Ringwood and Scoresby), and one in Hobart, Tasmania (Claremont). Cadbury also operates a milk-processing plant in Cooee, Tasmania. Claremont factory was once a popular tourist attraction and operated daily tours; however, the factory ceased running full tours mid-2008, citing health and safety reasons.^[87] Cadbury has been upgrading its manufacturing facility at Claremont, Tasmania, Australia, since 2001.^[88]

On 27 February 2009, the confectionery and beverages businesses of Cadbury Schweppes in Australia were formally separated and the beverages business began operating as Schweppes Australia Pty Ltd. In April 2009, Schweppes Australia was acquired by Asahi Breweries.^[89] In late June 2012, Cadbury introduced Marvellous Creations a new chocolate range with three flavours – Peanut Toffee Cookie, Jelly Crunchie Bits or Jelly Popping Candy Beanies covered in Dairy Milk Chocolate.^[90]

In 2015 the Australian Cadbury, factory located in Hobart, reduced its work force by 80^[91] and in 2017 closed its visitor's centre.^[92] In August 2017 Cadbury announced that 50 workers will be shed from its Hobart factory.^[93] Within Australia there is debate regarding halal certification. Many of Cadbury's products are halal certified.^[94] This certification has generated controversy, especially from One Nation politician Pauline Hanson.^[95][96]

New Zealand[edit]

Cadbury had also operated a factory in Dunedin in New Zealand's South Island until its closure in March 2018. In 1930, Cadbury partnered with local confectionery businessman Richard Hudson, who owned a chocolate, confectionery, biscuit factory on Castle Street. Hudson's factory was rebranded as Cadbury Hudson and later became known as the Cadbury Confectionery.^[97][98][99] Cadbury later established a second factory in Auckland in the North Island. In 2003, Cadbury established a tourist attraction on the premises of the Dunedin factory known as Cadbury World, which featured a large chocolate waterfall. In 2007, Cadbury closed down its Auckland factory, leading to the loss of 200 jobs. In 2009, the Cadbury Dunedin factory attracted criticism from consumers and local environmentalists when it replaced cocoa butter with palm oil. In response, the company backtracked but still retained palm oil as a filling some ingredients. Over the next several years, Cadbury began downsizing its products, including trimming chocolate blocks in 2015.^[100]

On 16 February 2017, it was reported that Cadbury would be closing its factory in Dunedin, New Zealand by March 2018. This is estimated to lead to the loss of 350 jobs. Amanda Banfield, Mondelez's vice-president for Australia, New Zealand, and Japan, clarified that the closure was done due to Mondelez's decision to shift chocolate manufacturing to Cadbury's Australian factories.^{[98][101][102]} However, Mondelez has also confirmed that Dunedin's Cadbury World tourist attraction would remain open due to its popularity with tourists.^[103]

Following four weeks of consultations with local Cadbury employees, the Mayor of DunedinDave Cull, and local trade union representatives, Banfield confirmed that the closure would go ahead the following year due to the lack of viable options to continue production in New Zealand. She also confirmed that Cadbury would offer a redundancy support package to staff and would also sponsor staff willing to move to Australia to work. Mondelez also confirmed that it was looking for a third-party manufacturer to continue making Cadbury's New Zealand brands Pineapple Lumps, Jaffas, Chocolate Fish and Buzz Bar.^[104] In early June 2017, local city councillor Jim O'Malley and a group of volunteers launched a crowdfunding campaign to keep the Dunedin factory running on a portion of the site.^[105] They formed a group called Dunedin Manufacturing Holdings (DMH). Despite generating NZ$6 million in funds, DMH abandoned its bid on 22 June due to Mondelez's stringent production and supply requirements and difficulties in acquiring manpower and machinery. Mondelez has also indicated that it is negotiating with two local chocolate companies to ensure the production of iconic local brands such as Pineapple Lumps, Jaffas, Chocolate Fish, Buzz Bars, and Pinky Bars in New Zealand.^[106] Following the failure of DMH's bid, spokesperson O'Malley announced on 12 September that his group would launch a new crowdfunding campaign to buy and expand local craft chocolate manufacturer OCHO (the Otago Chocolate Company).^[107]

On 17 October 2017, Cadbury announced that it would be shifting all production of its New Zealand brands to Australia after failing to find a local supplier. The termination of New Zealand production will take effect in March 2018. Mondelez's New Zealand country head James Kane confirmed the shift on the grounds that the production of Cadbury products would require certain technologies, production processes and skills that local New Zealand manufacturers lacked.^[108][109]

On 4 May, it was reported that the Dunedin Cadbury World would be closing down after the Ministry of Health purchased the entire former Cadbury factory site to make way for a new public hospital. Mondelez area vice-president Banfield confirmed that Cadbury had sold the former factory site to the Ministry of Health for an undisclosed amount.^{[110][111][112]}

Canada[edit]

Cadbury Canada produces and imports several products that are sold under the Cadbury and Maynards labels, including the following:

Cadbury Canada is now part of Mondelez Canada and products are featured on the Snackworks website.

India[edit]

In 1948, Cadbury India began its operations in India by importing chocolates. On 19 July 1948, Cadbury was incorporated in India. It now has manufacturing facilities in Thane, Induri (Pune) and Malanpur (Gwalior), Hyderabad, Bangalore and Baddi (Himachal Pradesh) and sales offices in New Delhi, Mumbai, Kolkata and Chennai. The corporate head office is in Mumbai. The head office is presently situated at Pedder Road, Mumbai, under the name of 'Cadbury House'. This monumental structure at Pedder Road has been a landmark for the citizens of Mumbai since its creation. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, Cadbury has worked with the Kerala Agricultural University to undertake cocoa research.^[114][115]

Currently, Cadbury India operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy. Its products include Cadbury Dairy Milk, Dairy Milk Silk, Bournville, 5-Star, Temptations, Perk, Eclairs, Bournvita, Celebrations, Gems, Bubbaloo, Cadbury Dairy Milk Shots, Toblerone, Halls, Bilkul, Tang, and Oreo.^[116][117]

It is the market leader in the chocolate confectionery business with a market share of over 70%.^[118] On 21 April 2014, Cadbury India changed its name to Mondelez India Foods Limited.^[119] In 2017, Cadbury/Mondelez agreed to pay a $13 million FCPA penalty for making illicit payments to government officials to obtain licences and approvals to build a factory in Baddi.^[120][121]

Malta[edit]

In 2012, Alf Mizzi & Sons Marketing (Ltd) took over the importation and distribution of Cadbury, as well as several other Mondelez brands. Most of the Cadbury products are imported directly from the UK. The advertising of the brand was taken over by Sloane Ltd., which proved to be highly successful in creating market specific commercials, reaching more of the Maltese population than ever through digital advertising.

Advertising[edit]

History Of Cadbury Wikipedia

The Cadbury signature logo is derived from the signature of William Cadbury.^[122] It was adopted as the worldwide logo in the 1970s.^[122]

Cadbury famously trademarked the colour purple for chocolates with registrations in 1995^[123] and 2004.^[124] However, the validity of these trademarks is the matter of an ongoing legal dispute following objections by Nestlé.^[125][126]

Executive pay[edit]

In 2008, Todd Stitzer, Cadbury's CEO, was paid a £2,665,000 bonus. Combined with his annual salary of £985,000 and other payments of £448,000 this gives a total remuneration of over £4 million.^[127]

Accounting[edit]

In July 2007, Cadbury Schweppes announced that it would be outsourcing its transactional accounting and order capture functions to Shared Business Services (SBS) centres run by a company called Genpact (a businesses services provider) in India, China, and Romania. This was to affect all business units and be associated with US and UK functions being transferred to India by the end of 2007, with all units transferred by mid-2009. Depending on the success of this move, other accounting Human Resources functions may follow. This development is likely to lead to the loss of several hundred jobs worldwide, but also to several hundred jobs being created, at lower salaries commensurate with wages paid in developing countries.^[128]

Products[edit]

Major chocolate brands produced by Cadbury include the bars Dairy Milk, Crunchie, Caramel, Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp, and Fudge; chocolate Buttons; the boxed chocolate brand Milk Tray; and the twist-wrapped chocolates Heroes which are most popular around holidays, such as Christmas and Halloween.

As well as Cadbury's chocolate, the company also owns Maynards and Halls, and is associated with several types of confectionery including former Trebor and Bassett's brands or products such as Liquorice Allsorts, Jelly Babies, Flumps, Mints, Black Jack chews, Trident gum, and Softmints. Global sales of Cadbury products amounted to £491M in the 52 weeks to 16 August 2014.^[129]

Notable product introductions include:

• 1866: Cocoa Essence
• 1875: Easter Eggs
• 1897: Milk Chocolate and Fingers
• 1905: Dairy Milk
• 1908: Bournville
• 1914: Fry's Turkish Delight
• 1915: Milk Tray
• 1920: Flake
• 1923: Creme Egg (launched as Fry's)
• 1926: Cadbury Dairy Milk Fruit & Nut
• 1929: Crunchie (launched as Fry's)
• 1938: Roses
• 1948: Fudge
• 1958: Picnic
• 1960: Dairy Milk Buttons
• 1965: Cadbury Eclairs
• 1968: Aztec
• 1970: Curly Wurly
• 1974: Snack
• 1976: Double Decker
• 1976: Starbar
• 1981: Wispa (relaunched 2007)
• 1985: Boost
• 1987: Twirl
• 1992: Time Out
• 1995: Wispa Gold (relaunched 2009 and 2011)
• 1996: Fuse (promotional relaunched 2015)
• 1999: Heroes
• 2001: Brunch Bar, Dream and Flake
• 2009: Dairy Milk Silk^[130]
• 2010: Dairy Milk Bliss
• 2011: Big Race oreo
• 2012: Marvellous Creations and Crispello
• 2014: Pebbles
• 2014: Bubbly
• 2016: Cadbury Silk Oreo

Controversies[edit]

2006 salmonella scare[edit]

On 20 January 2006, Cadbury Schweppes detected a strain of the Salmonella Montevideo (SmvdX07) bacteria, affecting seven of its products.^[131][132] The contamination was caused by a leaking pipe, from which waste water dripped onto a chocolate crumb production line at the company's plant in Marlbrook, Herefordshire.^[133][134] It was not until around six months after the leak was detected that Cadbury Schweppes notified the Food Standards Agency, a delay which Cadbury Schweppes was unable to explain satisfactorily, and for which it was criticised.^[131][135] The Food Standards Agency ordered the company to recall more than a million chocolate bars.^[136] In December 2006, the company announced that the cost of dealing with the incident reached £30 million.^[137]

In April 2007, Birmingham City Council announced that it would be prosecuting Cadbury Schweppes in relation to three alleged offences of breaching food safety legislation. At that time, the Health Protection Agency identified 37 people who had been infected with Salmonella Montevideo.^[138][133] One of the alleged victims had to be kept on a hospital isolation ward for five days after eating a Cadbury's caramel bar.^[139] An investigation that was carried by Herefordshire Council led to a further six charges being brought.^[137] The company pleaded guilty to all nine charges,^[140][141] and was fined one million pounds at Birmingham Crown Court—the sentencing of both cases was brought together.^[142] Analysts have said the fine is not material to the group, with mitigating factors limiting the fine being that the company quickly admitted its guilt and said it had been mistaken that the infection did not pose a threat to health.^[142]

2007 recalls[edit]

On 10 February 2007, Cadbury recalled a range of products due to a labelling error. The products were produced in a factory handling nuts, potential allergens, but this was not made clear on the packaging. As a precaution, all items were recalled.^[143]

On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy warning, recalling for the second time in two years thousands of chocolate bars. A printing mistake at Somerdale Factory resulted in the omission of tree nut allergy labels from 250g Dairy Milk Double Chocolate bars.^[144]

2008 melamine contamination in China[edit]

On 29 September 2008, Cadbury withdrew all of its 11 chocolate products made in its three Beijing factories, on suspicion of contamination with melamine. The recall affected the mainland China markets, Taiwan, Hong Kong and Australia.^[145] Products recalled included Dark Chocolate, a number of products in the 'Dairy Milk' range and Chocolate Éclairs.^[146]

2009 hydrogenation[edit]

Cadbury continues to use hydrogenated oils in many of its signature products. Although trans fats are present, the nutrition labels round the values down to zero.^[147]

2014 pork traces in Malaysia[edit]

Cadbury recalled two chocolate products after it was tested positive for traces of pork DNA, namely Cadbury Dairy Milk Hazelnut and Cadbury Dairy Milk Roast Almond.^[148] The traces were found during a periodic check for non-halal ingredients in food products by the Ministry of Health in Malaysia which on 24 May 2014 said two of three samples of the company's products may contain pork traces.^[149]

On 2 June 2014, Malaysia's Department of Islamic Development (JAKIM) declared that the sample did not contain pig DNA, as claimed in earlier reports. This statement was made after new tests were conducted.

JAKIM reportedly said in a statement that they tested 11 samples of Cadbury Dairy Milk Hazelnut, Cadbury Dairy Milk Roast Almond and other products from the company's factory but none of them tested positive for pork. The investigation followed reports that unscheduled checks had shown that two chocolates produced by Mondelez International Inc., the parent company of Cadbury, violated Islamic law and led to a boycott of all its products in the country.^[150]

2017 'Easter' controversy[edit]

In 2017, the Church of England condemned the company and the National Trust for rebranding their annual 'Easter Egg Trails' as 'Cadbury Egg Hunts'.^[151]Prime MinisterTheresa May called the rebranding 'absolutely ridiculous'; however, Cadbury dismissed the criticism, with a spokesperson saying, 'it is clear to see that within our communications we visibly state the word Easter. It is included a number of times across promotional materials.'^[152] An ensuing controversy followed in Australia, where Cadbury was accused of removing the word 'Easter' from the packaging of its Easter eggs. Cadbury Australia rebutted that Easter was mentioned on 'the back of pack', and that its eggs were obviously Easter eggs.^[153]

2019 reduction of family chocolate block size in Australia and New Zealand[edit]

On 7 February 2019, Cadbury announced via its Facebook page that the size of its family chocolate blocks will be reduced once again in Australia and New Zealand, to 180g. “Rather than raising the recommended retail price, we’ve made the call to reduce the size of our Cadbury family blocks, and also bring down the recommended retail price slightly, so that our blocks can continue to be an affordable treat for all Australians,” the company said.^[154]

2019 'Cadbury Treasures' campaign[edit]

In the run-up to Easter 2019, Cadbury launched a 'Treasures' promotion in the UK and Ireland that, as well as listing treasure exhibits in various museums, encouraged people to engage in illegal metal-detecting and digging at protected archaeological sites around the British Isles in search of further treasure. This prompted a highly critical reaction from archaeologists.^[155]

See also[edit]

References[edit]

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• 'Dumoulin reference page'. Dumoulin Coating Pans France. Archived from the original on 30 September 2007. Retrieved 8 August 2007.

Further reading[edit]

• Bradley, John (2008). Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand. John Wiley and Sons Ltd. ISBN978-0-470-72524-5.
• Cadbury, Deborah (2010). Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers. PublicAffairs. ISBN978-1-58648-820-8.

External links[edit]

Current State[edit]

Cadbury was purchased by Kraft Foods in 2010. It is 2011 and nothing has been updated here.Furthermore, I see no evidence that the legal name of the company has 'PLC' in the title. The page on Kraft's website refers to the company as 'Cadbury Dairy Milk'. Any help getting this all cleared up? 65.175.222.116 (talk) 01:32, 10 August 2011 (UTC)

Current Companies House records (see company number 06497379) show it as 'Cadbury Limited' formerly known as 'Cadbury plc' before June 4th 2010. -- Cain Mosni(talk contribs) 10:06, 24 September 2013 (UTC)

A PLC is usually the top holding Company of a group. A Ltd Company is likely to be a subsidiary. — Preceding unsigned comment added by 176.252.139.26 (talk) 09:29, 5 February 2015 (UTC)

Headquarters[edit]

The introductory paragraph contradicts itself as to where the company's headquarters are, with the following two statements:'Cadbury plc..with its headquarters in, Uxbridge,London, United Kingdom' and 'It is headquartered in Mayfair, City of Westminster.' —Preceding unsigned comment added by 81.139.137.49 (talk) 13:47, 20 November 2009 (UTC)

It's corporate site gives the location of it's Head Office as Uxbridge, but I'm not sure if that's where it's corporate headquarters are. 87.194.30.99 (talk) 23:40, 29 November 2009 (UTC)

The registered office is a legal entity, which does not necessarily even attach to a physical presence for the company itself. It is an address for service, and could simply be a legal or accounting practice acting as proxy. -- Cain Mosni(talk contribs) 10:09, 24 September 2013 (UTC)

The Corporate HQ was for many years at 1 Connaught Place. However, the building was constructed in the 1800s in accordance with the norm for those days, without foundations as it was on rather boggy land drained by the Tyburn, resting on a raft of oak timbers resused from 'Tyburn Tree', the gallows and spectator stands of the public execution 'venue'. The oak rotted away and by 1980 it was clear the building was becoming unstabilised as the walls tried to drop into the void created. HQ then moved to Leconfield House on Curzon Street, recently vacated by MI5, and then back to Connaught Place, then Berkeley Square, and Uxbridge. — Preceding unsigned comment added by 176.252.139.26 (talk) 09:36, 5 February 2015 (UTC)

Jacob Schweppe[edit]

The name of the founder of the Schweppes company is Jacob Schweppe, not Jacob Schweppes. I changed this in the article. Carnuzo

Cadbury-Schweppes acquired Yoo-Hoo in 2002, I've added this to the list of beverages. -Fatal

Lists of products[edit]

I can see these getting very long-winded and difficult to navigate without some sort of categorisation. I think in the case of chocolate/candy, they should be divided into the different brands - namely Cadbury and Bassetts (AFAIK the Trebor brand is no longer used). Maybe sub-categories for different products made/sold in certain countries should also be made - I can think of at least 10 Cadbury products made and sold (usually) only in Ireland, for example (Moro, Dairy Milk Golden Crisp, Caramello, Tiffin, Top Deck, etc.). --Zilog Jones 21:22, 13 July 2005 (UTC)

To give you a pointer, Cadbury was never a major corporate inetgrator: acquisitions tended to be rather autonomous, for example the tensions in management between 'Cadbury' and 'Schweppes' people. This was partly because little attention was paid to the corporate structure, until the incomprehgensible morass resulting caused a rethink in the mid 1980s, with an informal streaming into Confectionery, Soft Drinks, and Other - which was to be disposed of. However, there was little market interest in the latter until the Company Treasurer, Martin Brailsford, and a middle-ranking Director, Paul Judge, put an MBO together. This was partly inspired by Naresh Nagrecha's creation of Rubicon, a Schweppes spin-off caused by Cadbury's lack of concern for the detail of failed projects. Paul had attracted the eye of one of the Cadbury daughters, and the resulting engagement placed him in the position of heir apparent inside the family, in a generation which was no loinger interested in making chocolate. However, his inamorata was not the only female interested in him, and the result was that he outraged the family, which was still very Quaker - the engagement was off and Paul bound elsewhere. — Preceding unsigned comment added by 176.252.139.26 (talk) 09:57, 5 February 2015 (UTC)

Title[edit]

Why is the title hyphenated? The company name does not seem to be. Rd232 22:34, 27 August 2005 (UTC)

fixed dml 00:33, 28 August 2005 (UTC)

An interesting note[edit]

Cadbury chocolate sold in Australia tastes very different to that sold in the UK and Ireland. Does the chocolate sold in the USA under the cadbury label resemble either or these? Why is it so different?

Additionally, there are bars sold in Australia and New Zealand that aren't sold anywhere else. Cherry Ripe for instance. There are others that go under the same name as bars sold in the UK and Ireland but are actually completely different bars. For instance, Moro in Australia is basically a mars bar (tho I don't think it's sold any more). A chomp sold in Australia is like a Drifter bar (except it's one long one) and you can't get drifters in Australia. We have something called a Chokito in Australia and it is virtually identical to a Moro in the UK.

I can't find a source on this but nobody who's visited both countries would disagree. 62.254.168.102 12:11, 5 December 2005 (UTC)

If you're still interested (after 3 months I'm not sure you are) I would think that it is probably due to the EU's strict regulations on what can be defined as chocolate (or more specifically Milk chocolate (I think its in a Directive but not sure what one)). With regards different branding.. no explanation. I don't mean that as in 'I don't know'; I mean that as in 'Companies just do that', personally I don't get why (look at Lynx and Axe). And as for the mixing around of brand names, I just find that crazy! - ^R_H^e_o^d_t 23:01, 10 March 2006 (UTC)

Here you go..it makes for a thrilling read.

Cocoa and chocolate

Directive 2000/36/EC of the European Parliament and of the Council of 23 June 2000 relating to cocoa and chocolate products intended for human consumption --Panzer71 (talk) 18:48, 30 May 2010 (UTC)

I was a senior staffer in the Cadbury Treasury in the 1980s. The Company was always 'management light' and did not have time to waste in integrating its product range, appreciating that each market was culturally different and so the product range was best tailored to the market. In the case of Schweppes, the product portfolio was more tightly controlled, but with a large width of options available to the franchise managers (Schweppes International being almost entirely franchised to local brewers and bottlerss). One of the reasons for this was the huge amount of time taken in the Cola Wars, which resulted in a very aggressive corporate combat structure - in one year (1986, iirc), the Company produced something like five fully audited sets of accounts, leaving most of the corporate structure engaged in doing little else: the rise of the PC-based spreadsheet was a lifesaver. — Preceding unsigned comment added by 176.252.139.26 (talk) 10:12, 5 February 2015 (UTC)

Other products[edit]

Do they really make condoms ? That seems unrelated to the rest of their products.

-- Beardo 06:07, 21 February 2006 (UTC)

Not to my knowledge. I have removed it temporarily until someone shows me a site (preferably a Cadbury Schweppes' site) stating this or can at least name the BRAND. - ^R_H^e_o^d_t 23:03, 10 March 2006 (UTC)

Does Hershey's really manufacture all the Cadbury chocolates sold in the United States

Yes, Hershey's does. Oldpantsnewjersey 02:42, 11 September 2007 (UTC)

No, Hershey's does not manufacture all the Cadbury's chocolate sold in the US. Cadbury Creme Eggs are made by Cadbury in Britain and distributed by Hershey's. The packaging for Cadbury Mini Eggs says that they're distributed by Hershey's, but I can't find any indication of where (or by whom) they're made. All (at least, that I'm aware of) other products are clearly marked as being manufactured by Hershey's under licence from Cadbury. 69.61.148.242 (talk) 14:58, 10 January 2012 (UTC)

Copyvio notice removed[edit]

• I have removed the copyvio notice. The Cadbury Schweppes article was first developed on 2 June 2002, since creation, the article has been edited nearly three hundred times. The immediate past version of the article and the page quoted do not look anything like each other. If there are sections of material copied, then they need to be removed, or attributed with quotation. --A Y Arktos^talk 00:40, 7 April 2006 (UTC)
  • I have reverted the apparently offending edit--A Y Arktos^talk 00:47, 7 April 2006 (UTC)

Purple packaging[edit]

The article says:

[In Canada] 'the chocolate bar line was rebranded in late 2005 to the UK-standard purple wrapper theme.'

What?? We've had purple-wrapper Cadbury bars in Canada for a long time, so this statement is either wrong, or not clear enough. WillNL 22:30, 27 December 2006 (UTC)

Cleanup-section tag added to introduction[edit]

I've added the cleanup-section tag to the introductory paragraph because it is a hopelessly bad introduction which does not adequately introduce the company. Only the first sentence is really and introductory sentence, the rest of the introduction strangely focuses on what the company doesn't make rather than what it does along with quite trivial facts. The important details of the company on the other hand seem to be absent.

Bias Edit[edit]

I deleted the first paragraph under the headline 'Overview' because it was ridiculous, wasn't an overview, totally unencyclopedic, biased, and read like an advertisement. It said the following:

A cadbury chocolate is created with great care. How do they put in the caramel you ask? First the top of the chocolate is created. the curved top is substituted as a bowl for the caramel. The caramel is then filled in to the chocolate as the chocolate is frozen. Therefore the caramel taken form of the chocolate withought melting. The bottom is them placed and compressed onto the caramilk chocolate giving us all that wonderous taste we love.

Seriously. Give me a break.

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Kronos o 22:36, 13 June 2007 (UTC)

translating the code for expiration date[edit]

The Seltzer and Tonic Water bottles have codes that I cannot crack:

Seltzer05 127 7 (consistent top line)second lines:1017NY050779(or 3)0907NY050709(or 3)1024NY050779(or 3)

Tonic Water05 124 7 (consistent top line)second lines:1009NY0504730936NY0504730927NY0504730826NY050473

Both of these bottles were purchased in the last 4 - 5 weeks.

'####NY', I presume, is the NY bottling plant ID.

'050479' and '051247' and '091247' and '050779', to me, do not seem to be shuffled into a recent date.

Though, 'NY######' could be the NY bottling plant ID, and somehow the first four digits could be the expiration date.

Thank you in advance for any clues!

JWL, NYC, NY

German descent[edit]

.. of German descent? He was German! —Preceding unsigned comment added by 84.176.215.243 (talk) 23:20, 1 January 2008 (UTC)

Yes. Germans are generally of German descent. Kronos o (talk) 01:18, 22 March 2009 (UTC)

Schweppes sold to Coca-Cola ?[edit]

The Schweppes page indicates that worldwide the brand belonds to Coca-Cola. When did they acquire it ? -- Beardo (talk) 19:47, 19 January 2009 (UTC)

Coke won't buy Schweppes[edit]

From our company newsletter:

We announced that we had entered into a conditional agreement with Asahi in December, subject to a right of negotiation granted to Coca-Cola in 1999, under which it had until March this year to negotiate with us regarding a potential acquisition of the Schweppes Australia business. Coca-Cola has confirmed to us that it does not intend to pursue its right of negotiation and consequently, we have have today entered into a definitive sale and purchase agreement with Asahi for the same cash consideration as previously announced.

News Fo Sho 20 March, 'Cadbury Announces Definitive Agreement to sell Schweppes Australia for £550M'--Slashme (talk) 10:37, 20 March 2009 (UTC)

Availability in Europe[edit]

It states that Cadbury is the world's largest confectionary manufacturer and I'm glad it is but there seems to be very few Cadbury products available in France, Germany or Austria when compared to products from Mars or Nestle. How can I have a Crunchie on a Friday when I can't get one for love nor money??LewisR (talk) 17:13, 16 February 2009 (UTC)

France has a very different confectionery distribution structure from the UK, although the change of newstands from the traditional tabac to a more international format has opened market options not available in the 1980s, and the expat community was never a large enough market to make this kind of change viable. Horses for courses..Cadbury bought Poulain in the 1980s. — Preceding unsigned comment added by 176.252.139.26 (talk) 10:20, 5 February 2015 (UTC)

I would say that the real reason is protectionism by Continental chocolate manufacturers. For decades Cadbury's attempted to export to Europe, but were blocked on the grounds that their chocolate was not 'chocolate', at one point it was suggested that Dairy Milk could be exported to France if labelled 'cooking chocolate', eventually (in 2000) the EU agreed that British chocolate could be sold throughout Europe. http://news.bbc.co.uk/1/hi/uk/678141.stm In spite of this decision (which was reported on Italian television news as a grave danger to public health!) you will not find British chocolate (other than that owned by Nestle) for sale in most of the EU (although Continental chocolate is readily available in the UK). DH987 (talk) 14:15, 11 June 2016 (UTC)

2009 Hydrogenation[edit]

Cadbury continues to use hydrogenated oils in many of its signature products. Although trans fats are present, the nutrition labels round down the values to zero.

Just sounds like a customer service rant and is not given in any context. Any objection to removal? RaseaC (talk) 23:55, 25 September 2009 (UTC)

It is sourced, so it would be better to reword it if you don't like it (per WP:PRESERVE)--UltraMagnus (talk) 07:06, 26 September 2009 (UTC)

I may be missing something here but I'm not sure Cadbury are doing anything wrong by rounding down, and therefore the sentence is completely irrelevant. We might aswell go ahead and say their products contain cocoa too. Also, now I've had a look through the whole article, the Executive Compensation and Accounting sections seem pretty unremarkable and as if they're written by a disgruntled employee, I think they too should be removed. RaseaC (talk) 12:58, 26 September 2009 (UTC)

Cadbury and Islam[edit]

Note that not all Cadbury products are Halal (see page: [1]), and it seems that Cadbury have not made any offical statement on Sharia Law (Why in the hell would they?). Reform or remove? —Preceding unsigned comment added by 86.136.49.121 (talk) 15:52, 10 April 2010 (UTC)

Advert controversy?[edit]

After a quick skimming of the article I can't find any info about that advert controversy. Where can I find more about it? Kayau VotingISevil 13:13, 12 April 2010 (UTC)

Palm Oil Losses in New Zealand[edit]

I've deleted the sentence 'From inside reports the change to Palm Oil cost Cadbury, New Zealand 12 million in sales.'I spoke to the Cadbury NZ on its customer services and Corporate affairs and the information is false according to their public financial report. —Preceding unsigned comment added by Ozzymaker (talk • contribs) 05:49, 16 September 2010 (UTC) --Ozzymaker (talk) 05:38, 21 September 2010 (UTC)

Move?[edit]

The following discussion is an archived discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. No further edits should be made to this section.

The result of the move request was: pages moved. Although there really should have been a heads-up on the DAB page talk, consensus is clear, consistent with policy and unlikely to change IMO. Andrewa (talk) 23:11, 11 April 2011 (UTC)

Cadbury plc → Cadbury — 'Cadbury' is the main name used when referring to the company, 'plc' is just an extension like 'Pty, Ltd or Inc'. AnimatedZebra (talk) 15:03, 3 April 2011 (UTC)

• Page Cadbury is a disambig page with 26 meanings. Anthony Appleyard (talk) 15:17, 3 April 2011 (UTC)
• Could we use 'Cadbury (company)' which then directs to 'Cadbury'? AnimatedZebra (talk) 15:39, 3 April 2011 (UTC)
  • Not if Cadbury is a disambiguation page, unless the candy company is overwhelmingly the first thing people think of when they hear 'Cadbury' (in which case Cadbury can be moved to Cadbury (disambiguation)). Why prefer Cadbury (company) over Cadbury plc, which presumably is its legal name? —Tamfang (talk) 18:29, 3 April 2011 (UTC)
• Support. The company is by far the primary topic for the name Cadbury with over 44,000 pageviews last month (and hundreds of links), compared to 1,800 views for the Cadbury family and 100 for Cadbury, Devon (the only other article that could truly take the title Cadbury). The dab page currently at Cadbury had 11,000 hits, which is far too many, and has many incoming links that appear to be meant for the company. Most of the stuff on the dab page doesn't even belong there, but what's left should be moved to Cadbury (disambiguation). Station1 (talk) 19:09, 3 April 2011 (UTC)
• I said (Company) cause I thought it was one of those titles you use like (song) or (film). Anyhoo, I guess we could make the 'Cadbury (disambiguation)' page, unless there are any objections? Cadbury is a well-known brand here in Australia and with the 'Cadbury' page (not Cadbury plc), most of the links are related to the Cadbury plc article, appart from the ones under 'Other' and 'Places' (which are all referring to the same place just about). AnimatedZebra (talk) 19:14, 3 April 2011 (UTC)
• Support; 'Cadbury' is clearly most commonly the candy company. Powers^T 00:47, 4 April 2011 (UTC)
• OpposeCadbury (company) and Cadbury plc are both disambiguated forms, so there is no difference between them, but 'Cadbury' should remain a disambiguation page. 65.93.12.101 (talk) 01:34, 4 April 2011 (UTC)
• Support I feel that the plc ending is confusing especially to people from countries where plc is not used but who have heard of Cadbury. I'm split between moving to Cadbury (company) or to Cadbury alone. --Erp (talk) 04:46, 4 April 2011 (UTC)
• Comment: Do the 'Cadbury Adams', Cadbury Ireland and Cadbury UK pages need to have their own article pages? The latter two atleast could simply have their info merged under the 'Operations' title in the main Cadbury page but I understand if I'm getting way ahead of myself here. AnimatedZebra (talk) 08:10, 4 April 2011 (UTC)
• Support, very clear primary meaning.--Kotniski (talk) 07:21, 11 April 2011 (UTC)
• Support. Clearly the WP:PRIMARYTOPIC, as shown by Station1. Jenks24 (talk) 16:44, 11 April 2011 (UTC)

The above discussion is preserved as an archive of a requested move. Please do not modify it. Subsequent comments should be made in a new section on this talk page. No further edits should be made to this section.

Biggest or second biggest[edit]

The first paragraph starts by saying it is the second biggest and ends by saying it is the biggest. Which one please?Also, the 'Recent developments' section covers not so recent developments from 3 years ago and is followed by another section with even more recent developments. Stepho (talk) 08:40, 21 April 2011 (UTC)

Correct use of Cadbury name[edit]

There are many instances in which the name wrongly features an apostrophe as for example - 'In 1905, Cadbury's launched its Dairy Milk bar..' when it should only be applicable in such cases as is grammatically appropriate (unless I am mistaken): 'Cadbury's male employees..' or 'Cadbury's Dairy Milk'.

Could someone please help to clear this matter, as it appears then to be more akin to Hershey's in a grammatical sense. HolyB144 (talk) 22:48, 20 June 2011 (UTC)

• Hello Holly, I have now hopefully fixed these issues you were describing above, including some Hershey ones aswell. If you see something I missed, please feel free to respond to this post OR if you like, you can be bold and edit the article yourself. =D AnimatedZebra (talk) 06:21, 16 July 2011 (UTC)

Suggest merge from Cadbury UK[edit]

Cadbury Products In Us

The article Cadbury UK has little content that isn't already here, and lacks references. There might be 1 or 2 lines about the factory closure that could be added here, everything else is a fork from this article. I suggest it be merged. --Wtshymanski (talk) 15:04, 6 July 2011 (UTC)

The Cadbury UK article seems to be gone and now directs to the main article. I wonder if we can also merge the Cadbury Ireland, Cadbury Adams and Cadbury India articles also, for the same reasons above. AnimatedZebra (talk) 06:28, 16 July 2011 (UTC)

Tagged Cadbury India, Cadbury Ireland and Cadbury Adams, we will see if anyone else cares to comment. --Wtshymanski (talk) 03:14, 24 July 2011 (UTC)

There's also a Cadbury New Zealand article. Wanna tag that also? AnimatedZebra (talk) 11:51, 1 August 2011 (UTC)

Done. Doesn't even seem to be a correct article, there's no indication on the Cadbury NZ Web site that this division is now autonomous. --Wtshymanski (talk) 13:34, 1 August 2011 (UTC)

List of subsidiaries[edit]

The anon vandal does have at least one point; the list of subsidiaries is dull and conveys no information. Would it be OK to summarize this list saying 'Kraft lists NNN subidiary companies with the Cadbury name in XXX countries.' since a lot of these entries probably have little notability on their own. --Wtshymanski (talk) 19:35, 21 January 2012 (UTC)

I suspect it was leaked either from within the Company or one of its auditors, as it bears a remarkable similarity to a routine internal supporting document to the Consolidated Accounts I used to maintain. — Preceding unsigned comment added by 176.252.139.26 (talk) 10:26, 5 February 2015 (UTC)

Salmonella Incident[edit]

The sentence 'Analysts have said the fine is not material to the group, with mitigating factors limiting the fine being that the company quickly admitted its guilt and said it had been mistaken that the infection did not pose a threat to health.[69]' needs to be deleted or significantly changed.

This change needs to be made because:- the reference source link is dead, so the sentence is unsubstantiated- the company did not quickly admit its guilt (in fact it allegedly failed to report the incident for 6 months)- the statement that the salmonella infection was thought not to pose a risk to health cannot reasonably be written-off as a 'mistake', it was either incompetence or negligence. — Preceding unsigned comment added by 121.219.176.153 (talk) 06:44, 28 September 2012 (UTC)

Cadbury Wikipedia

Trebor[edit]

There seems to be a lack of information regarding the acquisitions of Trebor and Bassett. Cadbury Trebor Bassett redirects here, so you'd expect to find the relevant info here. In fact, there's not much information here about their activities in the 20th century outside of the Schweppes merger and the two world wars. Digifiend (talk) 16:50, 5 August 2013 (UTC)

There's not a lot to be said. Trebor got bored of sweets and sold to Cadbury, who weren't much more enthused and sold to Kraft. Comparing notes with Matthew Crampton, the author of The Trebor Story, which is the major history of that Company written by a member of the family who ran it for most of its life, we concluded that family traditions had weakened in the 1960s and that was terminal by the 1980s, the Cadburys became far more interested in the media. See more on [here]

Cadbury's criteria were return on investment (they did have a hurdle rate which I'm not going to discuss) and a sector they were not much represented in, which was the key motivation for their acquisition of Trebor (sugar as opposed to chocolate confectionery), Canada Dry (ginger ales, Schweppes having ginger beer), and Adams from Pfizer (gum).

I second your request that the integration of Trebor here be reversed, however. The purpose of an encyclopaedia is partly to reflect how the world was, indeed in its early days WP had a policy that no living person be documented, to respect the general thinking that history can only be safely assessed fifty years after the event, as the consequences take that long to become clear. It it cannot be reconstructed, the I would suggest Matthew's page be used as a major source. — Preceding unsigned comment added by 176.252.139.26 (talk) 11:50, 5 February 2015 (UTC)

Update needed regarding Cadbury Crème Eggs[edit]

Can this article be updated to include mention of the recent controversial changes to Cadbury Crème Eggs? — Preceding unsigned comment added by 82.31.183.4 (talk) 19:01, 19 January 2015 (UTC)

Link error[edit]

The reference link http://en.wikipedia.org/wiki/Cadbury#cite_note-hershey-61 is incorrect. It points to a product page rather than a history page. Hershey's current history page doesn't mention Cadbury (or any merger/acquisition/licensing for that matter) so it can't be used to verify any claims here. Does anyone have a link to the original content? William.h.nicholls (talk) 19:53, 29 January 2015 (UTC)

Spam edit[edit]

There was spam so I decided to revert the page to its previous content. Grigrass (talk) 06:24, 11 March 2015 (UTC)

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subsidiary[edit]

I've been reverted on a change to specify that the company is a subsidiary of another company. Cadbury is wholly owned by another company. This isn't really controversial. It's like Jaguar Cars being owned by Tata, or Land Rover being owned by Tata, both examples of companies owned by another company, stated right in the first sentence. — Preceding unsigned comment added by 2A02:C7D:CA0D:8C00:F0A1:F40E:BA00:5A5F (talk) 08:03, 27 November 2015 (UTC)

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• Added archive https://web.archive.org/web/20070202012259/http://www.cadburyindia.com/cadtoday/company.asp to http://www.cadburyindia.com/cadtoday/company.asp
• Added archive https://web.archive.org/web/20130322175559/http://www.cadburyindia.com/in/en/MediaCenter/CDMSilk.aspx to http://www.cadburyindia.com/IN/EN/MEDIACENTER/cdmsilk.aspx
• Added archive https://web.archive.org/web/20150509174109/http://www.mithaimaid.com/cadbury-chocolate-gifts/cadbury-silk-chocolates%2C to http://www.mithaimaid.com/cadbury-chocolate-gifts/cadbury-silk-chocolates%2C

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External links modified[edit]

Hello fellow Wikipedians,

I have just modified 3 external links on Cadbury. Please take a moment to review my edit. If you have any questions, or need the bot to ignore the links, or the page altogether, please visit this simple FaQ for additional information. I made the following changes:

• Added archive https://web.archive.org/web/20100209014548/http://www.ftse.com/tech_notices/2010/Q1/28579_20100202_Cadbury.jsp to http://www.ftse.com/tech_notices/2010/Q1/28579_20100202_Cadbury.jsp
• Corrected formatting/usage for http://www.cadbury.co.nz/About-Cadbury/News.aspx?newsID=47
• Added archive https://web.archive.org/web/20110304062705/http://www.kraftfoodscompany.com/SiteCollectionDocuments/pdf/Kraft_Cadbury_Progress_Update.pdf to http://www.kraftfoodscompany.com/SiteCollectionDocuments/pdf/Kraft_Cadbury_Progress_Update.pdf

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Incorrect word[edit]

Cadbury were PROSECUTED not PERSECUTED over the salmonella contamination — Preceding unsigned comment added by 79.65.8.220 (talk) 01:23, 18 December 2017 (UTC)

Done, but why not just f ix it yoursefl next time? Meters (talk) 05:25, 18 December 2017 (UTC)

Trebor, Bassett's and Maynard's[edit]

When did the company become known as Cadbury Trebor Bassett or whatever?

Was this a merger or acuisition?

When did it buy(?) Maynards?

It's not clear, to me anyway from reading the article, when all this happened. --86.162.53.109 (talk) 11:34, 26 July 2018 (UTC)